AI agents that know your clients' business — not just their ad accounts.
How's Huerta doing this week?
Huerta Digital — Weekly Check
Search spend is 12% under target (ARS 340K vs 400K). 3 ad groups paused by Google — policy review flagged "antes y después" creative copy.
ROAS is 4.2x (target: 3.5x) — healthy, but declining from 5.1x two weeks ago. The drop correlates with your budget shift to PMax on March 15.
Want me to run a full search audit?
1.0 — Onboard
The Lead builds a living profile — business model, conversion quality framework, seasonal patterns. After 30 days, it knows your client better than your deck does.
47% of search budget on irrelevant terms — ARS 127K/mo wasted
PMax cannibalizing branded search — -23% brand ROAS
Audience overlap between 3 Meta ad sets — 12% budget waste
2.0 — Audit
Specialists pull real data from Google Ads and Meta Ads APIs. Search terms, placements, pacing, creative fatigue — audited in minutes with your best buyer's judgment.
3.0 — Act
Every action starts with your approval. As the system proves itself — per client, per task — it earns autonomy. You set the pace.
Shadow
"Add these negatives?"
Co-pilot
"You approved this category — execute?"
Autopilot
"Daily pacing check complete. No action needed."
4.0 — Learn
Intelligence briefs accumulate per client. The Lead remembers what worked, what you rejected, what seasonal patterns look like. After 90 days, switching costs are real.